While off-page SEO is very important, we can’t forget about on-page SEO. This consists of placing your most important keywords within the content elements of your actual website. This includes Headlines, Sub Headlines, Body Content, Image Tags, and Links.
It’s very common that businesses will do too little on-page optimization or too much (keyword stuffing). While it’s important to include your keyword as many times necessary within a page, you don’t want to go overboard with it either. For on-page SEO done right:
- Pick a primary keyword for each page and focus on optimizing that page for that word. If you oversaturate a page with too many keywords, it will lose its importance and authority because search engines won’t have a clear idea of what the page is about. This is very common on homepages in particular, where too many keywords are used.
- Place your primary keywords in your headline and sub-headline. These areas of content have greater weight to search engines.
- Include the keywords in the body content but don’t use them out of context. Make sure they are relevant with the rest of your content.
- Include keywords in the filenames of images or use them in the ALT tag, for example: my-keyword.jpg
- Include keywords in the page URL and keep the URL clean.
- Write for humans first, search engines second. Always prepare your content for your audience and then look to optimize it for search. Content written in the other order won’t read naturally and your visitors will recognize it.