A professional image is necessary but you still want to avoid the dreaded corporate gobbledygook. What is gobbledygook? These are jargon terms and phrases that have been over-used and abused, rendering them meaningless (you’ll find them mostly in high-tech and B2B industry). These words are meant to add more emphasis of a particular subject but instead they make your eyes roll.
Avoid these words on your website and in other materials whenever possible:
- Next Generation
- Ground Breaking
- Best of Breed