In 2016, our internet usage is no longer restricted to Internet Explorer on a desktop. Your customer might be searching for your website on Safari on her iPad, or Google Chrome on his cell phone. Moreover, not only are different customers visiting the website through a variety of devices and screen sizes, but the same customers are returning to your sites at different times using these different devices. The same content that they have access to on one device must be present when they return on other devices to ensure consistency in the information that they are seeking.
This is easily possible through what we call “responsive web design” that allows a site’s layout to change based on the screen size being used to access the website. This smart layout allows visitors to click and read a lot better on tablets and mobile phones compared to static websites. The number of people viewing and interacting with your company's website on mobile devices and tablets will only increase; it's probably time to start considering another upgrade by making your website a responsive website.