Flash animation can grab someone’s attention, yes, but it can also distract people from saying yes to your site. Not only are mobile applications lacking the capability to view flash animation but many people simply don’t want to be bothered with unexpected noises and animations.
Google has disabled all adobe flash animation on Youtube, and recently announced that 90% of the entire Flash content will be blocked on Google Chrome by the end of this year. So resist the temptation to use over-the-top animation, and stick to simple and informative content. If you want eye-catching movement on your website, consider embedding videos or panning images through coding. Want an example of subtle, yet effective animation? Visit this website!