Every website on the internet has the goal of reaching the #1 position in search engines, but not everyone can make it. So what gets first place ranking? There are multiple factors that influence the ranking algorithm, some even unknown, but we can generally divide the process into two major components: On-page SEO and Off-page SEO.
Off-page Search Engine Optimization (SEO) is all about building links, with the goal of getting other quality websites to link back to you. Search engines call this authority or “link juice.” The more links you have, the more important your site must be, thus the higher you’ll rank.
Link building, when done right, isn’t easy since adding links to other websites is sometimes out of your control. Here are some tips to building inbound links:
- Create high-quality, educational or entertaining content. If people like your content, they will naturally want to link it.
- Submit your website to online directories.
- Write guest posts for other blogs. This is a win-win for both parties. People will want extra (quality) content from others and in exchange, it’s a great way to build links.
- Research link building opportunities with other websites, but always check the authority of the websites that you are trying to get links from. There are many tools online that allow you to check domain or page authority, including Moz’s Open Site Explorer tool.