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Oak Hills Christian College

Inbound Marketing Case Study

Objective:
Create a comprehensive marketing plan that would allow Oak Hills to compete against other Christian Colleges, as well as state colleges and the university system.

  •  Improve online presence
  •  Develop a new CRM

Strategy:
Build an organic online presence through bimonthly campaigns.

  •  Content offer
  •  Keyword-optimized blog posts
  •  Email marketing
  •  Multiple social media messages
  •  Carefully placed call-to-action buttons and landing pages
  •  Continued promotions through increasing recruitment efficiency, attracting students through inbound marketing, measuring results, and continued innovation.

Results:

 87% increase  in website traffic within first 3 months.

 40% increase  in applicant conversion within first 6 months.

 26% increase  in enrollment conversion within first 6 months.


Services:

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