Back To Case Studies

Hair Naturally

Making cuts and coloring fresh, fun, and friendly.

Opportunity

In close consultation with the owners, test and develop a brand new Brand Identity for a salon chain concept that is founded on the idea that hair care should be affordable, free of toxins, and welcoming to people of all ages, and both sexes. Introducing Hair Naturally.

Idea

In the eco-conscious marketplace, green can be overused and lose its impact. For Hair Naturally the key was to create a clean and strong text-based identity with accompanying logomark. These elements, with an appealing brown-green-blue palette, elicit images of clean hair, clean water, and healthy growth.

Conclusion

Pairing this logo with a print campaign that prefers real world beauty over unapproachable glamour, we have built the basis for an appealing brand personality and a successful bid for market share.

Results

In less than two years our client reports that they have a major market share, and are looking to expand. We are now working with them to create a complimentary brand of specialized sister salons. It’s all about atmosphere, naturally.

Services:

Visit Website