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Twitter’s Targeting Secret

Design Angler - Tuesday, July 03, 2018

Twitter provides the most specific and powerful targeting tactics out of any social media platform. This specific reach makes Twitter an ideal network for small- and medium-sized businesses. In fact, 70% of Twitter users buy from a business they follow because of something they saw on Twitter.

Twitter allows for more specific targeting than any other social media site. The site offers a huge variety of behavior targeting. When creating your ad, you can browse from select behaviors, like demographics, lifestyle, and retail interests. Once you chose the behaviors to target, each behavior is narrowed down even more to make sure you’re reaching the most specific target possible.

If you already know who’s been visiting your site, Twitter makes it possible to target specific users that have previously visited your business’s website. When creating an ad, you can upload a complete list of email addresses and Twitter usernames, so your ad will appear to these users more often. Businesses also have the ability to target users that are similar to their current followers and the users they chose to target specifically. If you’re just looking to increase reach, it is still possible to target general audiences based on a variety of factors, including gender, language, and geographic location.

If you’re interested in getting your business on Twitter, or any other form of social media, but don’t know where to begin or don’t have time to handle it yourself, Design Angler is happy to handle social media accounts for our clients. To learn more about how Design Angler will use social media to help your business grow, contact us.

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